This is the best option for brands that want to get the highest ROI possible (and save some money while doing do). With this option, I'll fully manage both your email marketing and SMS channels.
Allowing me to manage both of these will ensure you have a consistent voice/messaging across both channels, and the timelines will be perfectly in sync. The strategy I'll put in place will insure someone isn't getting the same message at the same time on both channels (like a double abandoned cart notification). We can utilize the SMS channel as your "VIP Customers" and give them first dibs on new product launches.